It’s a safe bet that when nonprofiteers talk about their work, the word “passion” will come up pretty quickly. But does passion alone drive impact? Julie Ordoñez says character matters more than passion when it comes to fundraising.


From directing philanthropy and being a Major Gift Officer at organizations like New Story, Lift, and United Way of Greater Los Angeles to coaching leaders in raising game-changing gifts, Julie has a unique perspective for growing any organization’s impact—and that perspective hinges on courage.


Julie even leads an intimate program called Courage Lab (https://julieordonez.com/couragelab) designed to help fundraisers make bold asks of individual donors. So get ready, because listeners, today you’re going to get the best of the best advice on how to infuse your asks with character and courage for results that go far beyond the ordinary.