#digitalmarketing #activelistening #nonprofitmarketing #searchadsfornonprofits #googlegrants #fundraisingwebsite #donationpage

Are you struggling to find new donors? Or innovative ways to reach a new audience? Today Jena dives into digital marketing for nonprofits with Chris Barlow, Founder and Director of Beeline.

In this episode, learn about:
- marketing principles and the power of active listening to gain, and retain, new supporters
- Using digital marketing to let people know about your cause
- Leveraging tools, platforms, and tactics available to nonprofit fundraisers to maximum effect.

We have a wide range of resources to support your digital strategy development, including these e-book downloads from Beeline:
📚 How to Use Digital Marketing to Find New Donors:
https://yourbeeline.com/finding-donors/
📚 Ad Grants for Nonprofits:
https://yourbeeline.com/guide-to-ad-g...
📚 Corporate Partners Attraction Kit:
https://yourbeeline.com/attracting-co...

The Nonprofit Blog also has resources to assist, including:
📑 11 Proven Digital Fundraising Strategies & Best Practices for Nonprofits
https://bit.ly/3T9zvsx
📑 9 Must-Have Nonprofit Marketing Materials for 2024
https://donorbox.org/nonprofit-blog/n...
📑 40 Digital Marketing Terms Every Nonprofit Marketer Should Know
https://donorbox.org/nonprofit-blog/4...

Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode.

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:
🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...
🎙️ Spotify: https://open.spotify.com/show/2fj1bk0...
🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprou...
🎙️ Amazon Music: https://amzn.to/3oppTeO

Key Chapters:

00:00 The Importance of Active Listening in Nonprofit Marketing
01:49 Why Staying Current with Trends is Not Enough
02:23 The Core Principle of Building Relationships
04:38 Applying Active Listening in Marketing Strategies
06:15 Active Listening in Search Ads
06:32 Importance of Understanding User Search Intent
07:33 Matching Ad Copy to User Search Queries
08:20 Using Single Keyword Ad Groups
09:36 Active Listening on Websites
09:48 Matching Website Content to User Search Intent
10:52 Using Website Polls and Surveys
11:16 Analyzing User Behavior Through Heatmaps
14:53 Active Listening in Email Marketing
15:12 Encouraging Replies and Two-Way Communication
15:09 Importance of Email Engagement Metrics
16:02 Segmenting Email Lists Based on Engagement
16:27 Asking for Feedback and Acting on It
17:41 The Impact and Potential Pitfalls of Active Listening
17:46 Clarity in Achieving Goals Through Active Listening
18:12 Building Stronger Relationships with Donors
18:37 Avoiding Common Mistakes: Not Acting on Feedback
19:13 Getting Started with Active Listening
19:34 Asking Questions on the Donor Thank You Page
19:43 Utilizing Website Surveys and Feedback Tools
20:05 Seeking Help from Professional Resources

🌟 Why Choose Donorbox?

Donorbox’s world-class, easy-to-use digital fundraising platform is trusted by 80,000+ nonprofits in 96 countries and raising over $2 Billion.

🚀 Reduce Donor Drop-off : Our UltraSwift™ checkout was built to reduce donor drop-off. On average, your donors will check out 4x FASTER using Donorbox.

🤸‍♂️ Accept Online with Exceptional Flexibility : Supports 44+ Currencies, 11 Languages. Payments Accepted include: Stripe, Venmo, Apple Pay, PayPal, GPay, SEPA, iDEAL, ACH, Bacs, Crypto, Stocks.

💳 Cashless Donations : Donorbox Live™ Kiosk is an app that turns any tablet into a card reader or a giving kiosk!

🎯 Meet Donation Goals with several Fundraising options : Fundraising Pages, Text-to-Give, Donorbox Live™ Kiosk, Peer-to-Peer, Crowdfunding, Memberships, Events, Gift Matching

📱QR Codes
🖌️ Customizable Donation Form
👌 Easy-to-add Donation Button
🛡️ Security and Safety
⚖️ Meet all tax and legal laws in your country
🤝 Donor Relation Management made easy
and much more.

#NonprofitMarketing #DigitalMarketing #BeelineMarketing #NonprofitFundraising #ActiveListening #NonprofitSearchAds #EmailMarketing #AdGrants #Donorbox