0:00 Intro
0:35 Yaniv on “people and numbers”
05:31 Yaniv’s diverse career background – from comedian to marketer
11:40 Investing in B2C hardware products
16:59 The launch of Ply
21:30 The mess of adopting new tools in organizations
27:25 Why simplicity is key in building apps
31:53 Building with Ply on a daily basis
35:20 Making Ply Enterprise-friendly
37:07 Aleph and the great investors behind Ply
41:00 How does Yaniv’s day look like?
44:43 Yaniv’s guiding philosophy
50:12 Outro

Organizations are constantly faced with a plethora of vendor apps in their daily operations. From Gmail, and Hubspot, to Salesforce, the amount of app and context switch every employee goes through to perform one single task is a common pain that’s often swept under the rug. Today, custom software is revolutionizing the way businesses operate with easy-to-use contextual tools and seamless adoptions that add features to existing apps instead of purchasing a completely different tool.

On today’s episode of Startups On Demand, I am joined by Yaniv Tross, Co-Founder and CEO at Ply, a cutting-edge tool that lets users build features into the apps they already use. We talked about Yaniv’s diverse career background, the launch of Ply, and why simplicity is key in building apps.

Subscribe to Yaniv’s socials:
LinkedIn:   / yanivtross  
Official website: https://ply.io/

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