Neuromarketing is taking over the world, and almost every big business and university has used it in some way. Even though neuromarketing is so important in the marketing world, many people don't know what it is or how it can be used successfully. The next 15 interesting examples of neuromarketing in work are shown in the animations below.
1. Why eye gaze is important
It's no secret that ads with people in them work much better than those without. In particular, people tend to look at pictures and movies with babies for longer and pay more attention to them. Advertisers have tried for a long time to sell more baby goods by showing close-ups of cute baby faces, but eye tracking technology has shown that this is not enough.
Researchers found that when the baby looks straight at the camera, people pay much more attention to the baby's face and less attention to what the ad is about. But if the baby is looking at the object or text, the viewer will actually pay attention to what the ad is about.
Because of these findings, marketers now know that baby faces are popular with customers, but they also make sure that the baby is looking at what they want the customer to buy. Here is more information about the study.
2. Having good packaging
We all know what it's like to be pulled to something because of how it looks. Advertisers have always known that what's inside doesn't always matter, but neuroimaging has taken this to a whole new level.
#marketing #easymarketing #neuromarketing

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev