Discover what you should do when your keyword is rarely being shown due to low quality score.

The message "Eligible Limited Due to Low Quality Score" in Google Ads indicates that your keyword is experiencing limitations in terms of eligibility to participate in ad auctions due to a low Quality Score. Here's a breakdown of what this means:

Quality Score: Google assigns a Quality Score to each keyword in your Google Ads account. This score is based on the keyword's relevance to your ad, the quality of your landing page, and the historical performance of your keyword in terms of clicks and user experience.

Eligibility Limitation: When a keyword has a low Quality Score, Google may limit its eligibility to participate in ad auctions. This means that your ad for this keyword may not be shown as frequently or in as prominent positions as ads with higher Quality Scores.

Impact on Ad Performance: Keywords with low Quality Scores may result in higher costs per click (CPC) and lower ad positions. Improving the Quality Score of your keywords is crucial for enhancing the performance and cost-effectiveness of your Google Ads campaigns.

To address this issue, consider the following actions:

Keyword Relevance: Ensure that your keyword is highly relevant to your ad copy and the content of your landing page.

Ad Copy Quality: Create compelling and relevant ad copy that aligns with the user's search intent.

Landing Page Experience: Optimize your landing page to provide a positive and relevant experience for users who click on your ads.

Historical Performance: Review the historical performance of the keyword and identify areas for improvement, such as click-through rate (CTR) and ad engagement.

By taking steps to improve the Quality Score of the affected keyword, you can enhance its eligibility and potentially achieve better ad placement and cost efficiency in Google Ads auctions.