0:00 Intro
0:52 A background on Jordan and JB Upscale
02:47 The ropes of starting a podcast
05:06 The podcast structure
06:06 The process for reaching out for interviews and its collaborative effort
12:35 Handling high-profile clients and dealing with their “ego”
18:13 Meeting Benny Hillman
20:43 The main niche of JB Upscale
22:00 Marketing trends to watch out for in 2023
24:48 Optimizing video content and mastering Tik Tok’s algorithm
29:58 The art of networking
34:10 Book and podcast recommendations
39:24 Outro


The digital media landscape is displaying immense promise for brand awareness, growth, and overall profitability for companies of all sizes. By knowing the key trends and optimizing content, leaders from a multitude of industries can leverage and optimize their content to maximize their full potential.


On today’s episode of Startups On Demand, I am joined by Jordan Kastrinsky, Managing Partner, Head of Marketing and Creative at JB Upscale, and host of the podcast High Tech on the Low.


Today, Jordan talks about the ins and outs of starting a podcast channel, the key to reaching out for interviews, the most promising marketing trends of 2023, and the art of optimizing video content.


Subscribe to Jordan on LinkedIn:
LinkedIn: https://www.linkedin.com/in/jordan-ka...
Official website: https://jbupscale.com/
Spotify: https://open.spotify.com/show/5zuqpry...


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