Sharma Brands CEO Nik Sharma talks about scaling your business and the best way to build a legitimate brand online.
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𝐍𝐢𝐤 𝐒𝐡𝐚𝐫𝐦𝐚: 𝐓𝐡𝐞 𝐃𝐓𝐂 𝐆𝐮𝐲'𝐬 𝐒𝐞𝐜𝐫𝐞𝐭 𝐖𝐞𝐚𝐩𝐨𝐧 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 🚀
Here’s what we’ll cover in this video:

0:00 Intro
0:35 What makes a good product?
1:50 How to market a good idea?
5:33 The people you should try to sell to
5:55 What is good content?
6:07 The story of Allbirds
6:43 Organic vs. Paid Ads
8:22 The best way to think about ads (Smart ad strategy)
8:55 How can you tell if your organic content and paid ads are performing well?
9:10 Ads CTR & Ads CPM
9:16 CPM in Ads - Important findings
9:25 CPM in Facebook Ads
11:35 Shopify Data Insights
12:45 Content Performance & Customer Acquisition Strategy
14:16 How to get from $1000/Day in Revenue to $25,000 in Revenue
15:05 How to fix low-performing ads
15:30 The importance of social proof
16:40 How to build social proof
17:30 How much money should a business spend on marketing?
19:30 How to lower your customer acquisition cost
20:40 What makes a good Shopify store?
23:00 How to write good marketing copy (ad copy, product descriptions & headlines)
24:00 Shopify AI tool (AI best uses)
26:45 Why are landing pages so important?
28:00 The 5 questions every good website should answer

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If you are starting a direct-to-consumer company or struggling to get your DTC brand noticed, Nik Sharma is your guy—“The DTC Guy,” that is.

Nik Sharma, “The DTC Guy,” kicked off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media unlocked explosive growth for some of the biggest DTC brands, including Juneshine and Caraway. Learn the secrets to igniting brand obsession and driving explosive growth in this must-watch episode!

Nik earned his nickname by advising some of the biggest consumer brands, including Juneshine, Caraway, Feastables, Spritz Society, and more with his explosive organic + paid media playbook. He now runs three marketing-focused agencies and invests in startups. His email newsletter, which has more than 35,000 subscribers, is basically required reading for chief marketing officers everywhere.

Below—and in the latest episode of Shopify Masters—Nik shares the tenets of his marketing playbook for how owned and paid media can work in tandem. Watch now and discover how Nik can help you take your DTC brand to the next level!

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-- TOOLS & RESOURCES –
► Nik Sharma X https://utm.io/ugku1
► Shopify Masters Podcast Interview Nik Sharma https://utm.io/ugku3
► Allbirds CEO Podcast Interview https://utm.io/ugkuX
► Podcast Interviews on YouTube https://utm.io/ugku5
► Luke Belmar - The Millionaire Mindset https://utm.io/ugku6
► James Hoffmann Interview https://utm.io/ugku8
► The Ecom King Interview https://utm.io/ugku9

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