Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world.

Listen to Nathan and Trinny discuss
Why she built a brand targeting women over 35
The origin of Trinny Tribes and encouraging an organic community
Why customer retention is such an essential building block
The changing landscape of retail and D2C brands
Tapping into TikTok to reach future customers
The pros and cons of being a celebrity founder
Why she still personally responds to DMs and comments
Using AI to help customers make choices
How to start a beauty brand today
And much more on DTC…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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