Summary

In this episode of the Franchise QB Podcast, host Mike Halpern interviews Brian Lowe, CEO and President of BML Public Relations. Brian shares his journey into public relations and how he started his own firm. He discusses his experience working with iconic brands and how he entered the franchise space. Brian explains the role of public relations in franchise concepts and the benefits it provides. He also highlights the importance of maintaining a positive brand image and leveraging PR for growth. The episode concludes with a discussion on ideal clients for BML Public Relations and the importance of consistency and social media in PR.

Takeaways

Public relations plays a crucial role in maintaining a positive brand image and attracting customers to franchise concepts.

Consistency in messaging and brand voice is essential for effective PR.

PR can be leveraged to promote franchise growth and attract potential franchisees.

In crisis situations, PR can help mitigate damage to a franchise's reputation and address negative publicity.

BML Public Relations works with franchisors and multi-unit franchise companies to develop proactive PR strategies and tell compelling brand stories.

Chapters

00:00
Introduction to the Franchise QB Podcast
00:44
Brian Lowe's Journey into Public Relations
02:12
Working with Iconic Brands in the Agency World
03:10
Starting BML Public Relations
04:58
Entering the Franchise Space
07:22
Working with the Flynn Group
09:10
The Role of Public Relations in Franchise Concepts
10:05
Benefits of PR for Franchise Concepts
11:29
Maintaining a Positive Brand Image
13:26
Leveraging PR for Growth
14:46
Using PR to Attract Customers and Scale Business
17:39
PR in Crisis Situations
21:00
Ideal Clients for BML Public Relations
22:22
Leveraging PR for Franchise Growth
24:16
Consistency and Social Media in PR
26:11
Closing Remarks and Contact Information