It’s a universal truth that people love to feel special. We all want to feel like we’re an indispensable part of something. It’s also true that each and every one of us has limitations on our time, money, and attention.


So with these realities coexisting, how can nonprofits interact with supporters on a personal level while not draining them of resources? Katelyn Baughan, nonprofit email marketing expert and consultant to Trevor Project, UNHCR, and Amnesty International, has more than a few tactics to share with Nonstop Nonprofit listeners.


As nonprofit fundraisers, you and I are used to feeling pressure to perform. It’s not uncommon for us to be told that without donations—literally our job, btw—our world will be a darker, sharper place. Katelyn’s antidote emphasizes speaking up during quieter moments, making magic happen in the harsh light of a screen, and elevating everyone’s experience through innovation.


So whether you’re in the thick of your busiest time of year or you’re a year-in-advance planner, Katelyn’s advice in this episode will help you use email to scale impact, retain donors, and align your communications—all while reminding you that you, too, are essential to our brighter tomorrow.