Check out my Google Ads bidding strategy for new campaigns. I go over different smart bidding strategies and best practices when you launch a brand new search campaign. Performance Max only allows you to use Maximize Conversions or Maximize Conversion Value.

These would be my Google Ads Bid Strategies best practices. I go over the Target CPA bid strategy, the Target ROAS bid strategy, maximize conversions, and maximize conversion value bidding strategy in Google AdWords.

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