How did Nextracker become the leading solar tracker manufacturer in the world in 10 years, and what was the secret sauce of one of the most successful IPO’s of 2023? We finally have Nextracker’s Senior Vice President of Marketing, Kristan Kirsh, on the show sharing her journey of helping elevate Nextracker from 400 Megawatts to 90 Gigawatts in shipped solar trackers.

With Kirsh running marketing since 2015, Nextracker has not only navigated its landmark public offering but has also cemented its status as an industry icon. This episode delves into the strategic layers of her successful marketing prowess that has served as an exemplar within the solar sector.

Connect with Kristan Kirsh:
LinkedIn:   / kmkirsh  

Check out Nextracker:
Website: https://nextracker.com/
LinkedIn:  / nextracker-inc  
X:   / nextracker  
Instagram:   / nextracker_inc  
YouTube:    / @nextrackerinc  
Facebook:   / nextrackerinc  

Timestamps:

00:00:00 Introduction
00:01:26 How Kristan Joined Nextracker
00:09:07 How Nextracker Gained Traction
00:15:26 How to Name Companies and Products
00:23:16 What Made Nextracker So Successful?
00:26:23 Nextracker IPO
00:32:39 Marketing and Customer Success Strategies
00:44:09 The Biggest Challenge Facing the Clean Energy Industry
00:51:00 Nextracker Team Culture and Development
00:58:42 What is Green Empowerment?
01:01:59 Why Clean Energy is Perfect for Marketers
01:05:36 How to Connect with Kristan
01:08:02 Conclusion


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Thanks again to this week's sponsors:

Sungrow: SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

Trina Solar: Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina

PVcase: Elevate your solar projects with PVcase - an innovative company specializing in solar solutions. PVcase products provide user-friendly tools ensuring precision, efficiency, and error elimination—a game-changer for your projects. Please visit https://www.mysuncast.com/pvcase

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