Often underestimated feature of Google Analytics 4 is integration with BigQuery. This tutorial explains Why you should use BigQuery for Google Analytics, How to link it with GA4 and how to find exported data. I'm also showing SQL examples how to query your Google Analytics data in BigQuery.

Let me know in the comments if you have any questions or suggestions for future tutorials!

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Additional resources mentioned in the video:
📘 Work with Real-time data in GA4 BigQuery -    • Access Streaming export data from Goo...  
📘BigQuery Pricing page - https://cloud.google.com/bigquery/pri...
📘 SQL syntax introduction - https://www.w3schools.com/sql/sql_int...
📘 BigQuery export schema - https://support.google.com/analytics/...

Timeline:
00:33 - Added value of BigQuery for Google Analytics
04:10 - Find BigQuery link & create Google Cloud project
07:59 - Billing account & BigQuery costs explained
11:27 - BigQuery and Google Analytics linking settings explained
14:06 - How to navigate GA4 data in BigQuery
18:05 - SQL Query examples