Turn Donor Interactions to Impact with Experiential Fundraising: The Future of Nonprofit Fundraising
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 Published On Feb 26, 2024

Ever dreamed of turning your nonprofit's donor interactions into memorable experiences? Experiential fundraising goes beyond just hosting events; it's a strategic shift that can reshape your organization's approach to fundraising.

Join Donorbox fundraising experts, Jena Lynch and Brittan Stockert as they share the power of crafting impactful donor experiences for enhanced fundraising success. Get ready to:
✅Understand the departure from traditional fundraising methods and the impact of changing donor expectations.
✅Dive into the heart of experiential fundraising and unlock actionable strategies for creating emotionally rich donor experiences.
✅Explore practical methods to authentically craft experiences that align with your organization's unique context.
✅Discover practical ways to leverage technology, turning every fundraising interaction into a memorable moment.

Additional Resources:
📌Experiential Fundraising: What It Is & How to Use It: https://donorbox.org/nonprofit-blog/e...
📌Donor Experience Brainstorming Worksheet: https://library.donorbox.org/donor-ex...
📌Event Planning Checklist: https://library.donorbox.org/event-pl...
📌Peer-to-Peer Fundraising 101: https://library.donorbox.org/peer-to-...

Key Chapters:

0:00 Introduction
0:28 What is Experiential Fundraising and Why do we need it?
1:00 The Shift in Fundraising Landscape: Trends on Traditional Fundraising Methods
3:47 The Need for Diversification
5:59 Scenario Examples for Donor Engagement
8:17 Importance of Donor Relationships
9:59 Importance of creating shared goals and building donor relationships
11:03 Definition and Benefits of Experiential Fundraising
11:52 Creating immersive experiences aligned with the cause
12:31 Key Elements of Experiential Fundraising:
12:39 Personalization: Tailoring experiences to individual donor values
13:21 Deep Engagement: Creating immersive, memorable interactions
13:43 Authentic Storytelling: Weaving narratives to connect emotionally
13:53 Convenience: Making it easy for donors to participate
14:12 Flexibility: Recognizing different donor preferences and abilities
14:27 Benefits of Experiential Fundraising:
14:46 Stand out in a crowded fundraising landscape
14:56 Foster emotional investment and build lasting connections
15:08 Retain donors and build advocates
15:16 Cost-effective strategy compared to acquiring new donors
16:24 Real-World Examples of Experiential Fundraising
16:31 Refugee Hope Partners: Taste and See Event
20:28 Man Down Cornwall: Peer-to-Peer Fundraising
20:52 Donorbox peer-to-peer and its features
20:57 Showcasing the results and positive impact
22:41 Collective impact and reaching new donors through a peer-to-peer approach
23:45 Case Study: Asclepius Snake Bite Foundation
24:08 Use of membership program with exclusive perks and its success
26:25 Importance of Technology in Fundraising
27:13 Text-to-give
27:43 Fundraising goal meter
28:29 Donation kiosk
29:05 Donation QR codes
29:41 Walk-and-talk storytelling, video content creation using platforms like Vidyard and Loom
32:17 Examples of immersive and theme-based events
33:41 Group Activity: Define your organization's core values and ideal donor persona
37:03 Importance of understanding your supporters
37:12 Creating Your Ideal Donor Persona
40:51 Unique Fundraising Ideas
42:00 Example of Unique Fundraising Idea: Animal pen pal program - Supporters virtually connect with rescued animals
42:48 Unique Fundraising Idea: Virtual habitat makeover challenge - Supporters design improvements for animal habitats
43:24 Unique Fundraising Idea: Wildlife Guardian expedition - Supporters participate in daily animal care activities
46:35 Unique Fundraising Idea: How to Make Your Fundraising Idea a Reality
48:28 Resources offered:
Downloadable brainstorming worksheet (48:28)
Donorbox blog on experiential fundraising (49:14)
Special offer on Donorbox Live Kiosk (49:45)
51:44 Q&A: Using Donorbox for non-registered charities
52:49 Q&A: Finding donors outside your immediate circle
55:06 Q&A: Assessing donor interest
56:45 Q&S: Difference between Donorbox Live Kiosk and contactless payment systems
57:58 Wrap-Up

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