The gaps in modern marketing attribution are constantly challenging marketers and advertisers left and right. From measuring indefinite metrics, gauging ROI, to managing clients’ expectations, it’s a slippery slope that requires innovation, creativity, skills, and patience.

On today’s episode of Startups On Demand, I am joined by Noa Eshed, Co-Founder and General Manager at Bold Digital – a content marketing agency specializing in helping B2B companies build their brand, share their voice, establish authority, become industry leaders, and grow through the power of content.

Today, we share our thoughts on navigating the metrics of marketing, dealing with clients’ “ego,” the process of onboarding a new client, and the secret to dominating Quora.

Subscribe to Noa on LinkedIn:
LinkedIn: https://www.linkedin.com/in/noaeshed/...
Official website: https://boldigital.com/

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Omri Hurwitz Media website: https://omrihurwitz.com/

0:00 Intro
01:06 The gaps in modern marketing attribution
02:40 Explaining to clients the impact of hard-to-measure metrics
05:58 Navigating the tricky landscape of measuring marketing effectiveness
11:57 Dealing with client’s “ego”
15:24 Managing clients’ expectations with marketing ROI
16:52 The process of onboarding a new client
23:35 The secret to dominating Quora
26:20 Book and podcast recommendations
27:59 Favorite entrepreneur