172. Defining Seo, Using Seo, and Growing with Seo: A Deep Dive Into Search Engine Optimization with Stephan Spencer

Your business can grow with SEO - but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He's helped optimize the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.

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