Do your sales reps know what to say if a prospect directly asks them to lower their price? What if they indirectly mention that a competitor is offering a better deal?

Most salespeople will offer a discount to stay competitive, but there is a better way.

Price is a reflection of value. In this week’s how-to video, we’ll give you six tips to help your team protect their price without harming their reputation.

For more on this topic, visit our Sales "How To" Hub: https://brooksgroup.com/how-to-hub/