Captains of Industry (ep31) Elias "Lucky" Baldwin
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 Published On May 5, 2024

Elias Jackson "Lucky" Baldwin (April 3, 1828 – March 1, 1909) was "one of the greatest pioneers" of California business, an investor, and real estate speculator during the second half of the 19th century. He earned the nickname "Lucky" Baldwin due to his extraordinary good fortune in a number of business deals. He built the luxury Baldwin Hotel and Theatre in San Francisco and bought vast tracts of land in Southern California, where a number of places and neighborhoods are named after him.

Business ventures
Baldwin arrived in San Francisco in 1853. Baldwin and his wife Sarah had more than doubled their capital while crossing the country. He immediately bought the Temperance Hotel on Pacific Avenue near Battery Street with $5,000 cash which he sold only 30 days later for a $5,000 profit. He was active in the lively real estate market, bought a livery, bought and sold goods, and invested in the stock market, becoming a key player in the San Francisco Stock Exchange.

He later started a brick-manufacturing plant at Powell and Union Streets, producing building materials that were used to construct the U.S. Mint, Fort Point and the fort on Alcatraz Island.

Sarah Baldwin lost two infants and in 1862, the Baldwins divorced. During 1875–76, he built the opulent Baldwin Hotel and Theater, located on Powell Street at the corner of Market Street, near the Union Square area. He was rescued from his rooms when the entire building was destroyed by fire in 1898.

Invests in mine stock
When the great Comstock Lode was discovered in Nevada in 1859, he arrived with a load of timber, which he sold and then bought a livery. He made money on several ventures. In payment for a debt, he received 2,000 shares of the Ophir Mine, which was then worth a few cents a share. Using his profits, he slowly invested in several mines: the Hale & Norcross, Ophir and Crown Point at the north end of the Comstock Lode (the Crown Point was actually at the southern, in Gold Hill).[3] While in Nevada, he met a group of British sportsmen who invited him to join them in India on a big game safari. Baldwin sold the livery and prepared to leave for India.

In another stroke of good fortune that cemented his reputation as "Lucky" Baldwin, he left instructions with his broker to sell his Norcross stock if it fell below $800 a foot. (Veins of gold and silver were often sold at the time by the foot.) Baldwin met a troupe of Japanese entertainers in Tokyo and brought them to New York, where he became a vaudeville producer. Upon returning to San Francisco, he learned that his stocks had indeed fallen below the threshold sales price he specified, but his broker had been unable to sell because Baldwin had taken the key to the safe holding the stock certificates. In an incredible stroke of good fortune, the stock price had rebounded to a spectacular level, creating a multimillion-dollar profit for Baldwin. Using new-found wealth, estimated to be about $2.5 million (equivalent to $85,000,000 in 2023), he branched out in his investments.

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