#Norton #DolphLundgren

People think they're powerless against cyber crime. Norton wanted to give them a sense of control by inviting them to stand up and "deny" digital dangers. In this interactive film, functional buttons embedded in the video let people choose to 'allow' or 'deny' cyber crime. A different scenario plays out depending on which button is clicked: 'allow' cybercrime Dolph Lundgren (who represents a cybercriminal) taking a flame thrower to a unicorn (representing your online bank account); the 'deny' button shows the unicorn fighting back by releasing magic dust that causes Dolph Lundgren's head to explode.


AD: Reed Collins
CW: Bob Winter
ECD: Dave Loew/Jon Wyville,
CCO: Susan Credle
Agency Producer; Topher Cochrane/David L. Moore
Agency: Arc Worldwide Chicago/Leo Burnett Chicago
Client: Symantec
Brand: Norton Internet Security