Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - What to expect in this episode
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-prod...
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- How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance
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- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-c...
- Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
- Subscribe to our newsletter: https://www.adbadger.com/newsletter/
- Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno