What’s the key to a fully optimized marketing and PR relationship? Making the PR firm a true extension of the marketing team. That’s the primary way M&T Bank CMO Francesco Lagutaine has supercharged his team’s campaigns with PR efforts. Along with Jacqueline Kolek of PR firm Peppercomm, Lagutaine shared a few more secrets to marketing and PR success. Check out the pair's full appearance on Champions of Growth here: https://bit.ly/48ilnTu