Meticulous in his approach to song craft, Zino Vinci is waving the flag for Newham, East London. First setting pace with last year’s ‘CEO Of The Friendship Group’, there’s a palpable viral energy that surrounds the rapper. Still, on an artistic level, Zino is taking his time, striving for longevity and aligning his pen with those of his heroes: Knucks and Kendrick Lamar. It’s an ambitious feat that quite frankly doesn’t feel too out of reach following his set.

Piecing together humorous and down-to-earth verses that illustrate his broad outlook on life, there’s something deeply engaging in Vinci’s world-building rhymes. Recent single ‘First Time’ encouraged the artist to stretch himself vocally, unveiling a new facet to his artistry - more vulnerable and inward-looking than before. About the future, Vinci holds his cards close to his chest teasing the year ahead: “more music, more videos, more content, more stuff, more love, more Zino Vinci…”