With the Wanderlust Apple event and iPhone season right around the corner here's the story on how Apple managed to turn the iPhone into the most popular smartphone in the World! 📱. If you enjoyed the video, leave me a like and subscribe for more!

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0:00 - Preface
1:53 - Market Share
3:37 - Premium Brand Image
5:02 - Design & Egineering
5:51 - Building THE Ecosystem
7:39 - Product Development

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