In this Drink Champs clip, FUBU founders Daymond John, Carl Brown, and J. Alexander Martin discuss their unconventional approach to breaking into the fashion world. They share how they leveraged hip hop culture, video sets, and specialty stores to build their brand, and the innovative guerrilla marketing tactics they used to overcome challenges.

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REVOLT.TV is #1 destination in hip hop. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Artists REVOLT.TV covers include: Joe Budden, Drake, Chance the Rapper, Jay-Z, French Montana, Lil Wayne, Future, Rick Ross, Remy Ma, Nicki Minaj, Beyonce, Rihanna, Lil Yachty, Kendrick Lamar, Kanye West, Solange, and many more.