How America screwed up its messaging on masks.

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The message from public health experts is clear: Wearing a mask can help stop the spread of coronavirus. But that message hasn't completely gotten through; many Americans still simply don't believe it. It's a major failure of communication, one that has almost certainly cost lives.

But the US government actually had a plan to prevent almost this exact situation from happening: A written set of rules to communicating in a public health crisis, including how to make sure that public health information doesn't get mixed up with politics. But then, when the biggest health crisis in a century arrived, they ignored it completely.

Read the CERC for yourself:
https://emergency.cdc.gov/cerc/manual...

And read the full story of how masks became a political issue in the US:
https://www.vox.com/2020/7/21/2133131...

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