We all face pivotal points in our lives when we struggle with our identity - during which we ask ourselves questions like, “Who am I?” or “Who am I becoming?”

And there’s no easy answer for that because we are complex beings. My guest, Anthony Trucks, thinks you can unveil the true and better you by making meaningful identity shifts. He’s here to explain how we can accomplish that.

Anthony Trucks is a former NFL Athlete, American Ninja Warrior and International Speaker, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. Anthony has been featured in Success magazine, Netflix and Amazon Prime.

During our conversation, Anthony reveals how we can align our identity to experience the life we desire using a simple framework. He also shares his struggles growing up as a foster kid and his fight to succeed. His inspirational story shows that anything is possible with the right mindset and strategies.

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To learn more about Anthony Trucks and his book "Identity Shift: Upgrade How You Operate to Elevate Your Life" visit: https://www.anthonytrucks.com/

Interview timestamps:

03:33 ︳Anthony shares his story and how he was able to develop inner strength and a sense of self
06:38 ︳The importance of role models
11:54 ︳Dealing with our shadow self and channeling it in a positive direction
14:14 ︳They key to navigating an identity crisis and finding our way back to authenticity
19:58 ︳How identity impacts our choices and how we can become conscious of its power
21:00 ︳Signs that our internal identity is out of alignment with our truth
24:50 ︳Steps we can take to get back on track with our true self
26:59 ︳How the "better-than-me" mentality gets in the way of us developing a clear sense of self
31:27 ︳How to raise kids to develop a clear understanding of self and a belief in themselves