#Ariel #ShareTheLoad

Client: P&G India
Brand: Ariel
Agency: BBDO India
Director: Shimit Amin
ECD/CW: Hemant Shringy
CD: Umma Saini
CCO: Josy Paul
Agency Producer: KV Krishna
Production: Red Ice
Producer: Gary Grewal, Vandana Singh, Richa Krishna Lal

It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework. The ad was created by BBDO India and is told from the perspective of a father who watches his career-minded daughter come home from work and clean up for her husband. As he composes a letter to his daughter in his mind, the father laments how stereotypes and his own behaviour have contributed to her situation and vows to change.