SWOT Analysis is a well-known tool. And rightly so!
It is simple, yet it is also flexible and powerful.

As a project manager, SWOT Analysis is one of those tools that you can use in may circumstances. So it's a great resource to have in your pocket when you need it.

SWOT Stands for…
- Strengths
- Weaknesses
- Opportunities
- Threats

SWOT Analysis will help you identify and understand two things:
1. The present state and
2. Your readiness for the future

In Project Management, you can use SWOT Analysis for:
• Personal development
• Organizational strategy
• Learning Lessons

A particularly good use for SWOT Analysis in Project Management is a team SWOT analysis. It's a great tool to use in a project kick-off meeting because it can help you with:
• Getting to know one another
• Role allocations
• Supporting the development of your team members
• Risk assessment
• Gap analysis (what additional team members may be needed)

SWOT Analysis looks at the present:
Strengths & Weaknesses
The key to this is ruthless honesty and objectivity.

SWOT Analysis looks at the future:
Opportunities & Threats
You may need a tool to help you see into the future
• People often use PESTLE analysis*
• I prefer my own SPECTRES framework, which I explain in the video.

* PESTLE Analysis looks at future trends in the domains of:
- Politics
- Economy
- Society
- Technology
- Legislation
- Environment


You may also like our video on What is Business Acumen?    • What is Business Acumen? Project Mana...  
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