On Feb. 3, 2024, hundreds of CrossFit affiliate owners, coaches, and healthcare professionals gathered in Austin, Texas, and online for the CrossFit for Health Summit, presented by GORUCK.

CrossFit thought leaders led panel discussions on fitness, performance, and the hard work of health, while renowned experts shared cutting-edge research on longevity, mental and metabolic health, and chronic disease — and how the CrossFit community has the power to transform the landscape of it all.

It starts with education — the “core of CrossFit’s identity,” as CrossFit Chief Brand Officer Nicole Carroll said in her opening remarks.

“I can't think of a time in my lifetime when this is more important than now,” she says. “When dependency, disempowerment, and disease are normalized and even exalted through almost every mainstream outlet; when the science that's been revered has failed us time and time again while somehow still painting us as the failures; where there's an ever-growing, understandable distrust in the business of Big Food, Big Pharma, Big Government, and the media that colludes with all of it.”

Through self-experimentation and deliberate action that is measurable, observable, and repeatable, we are empowered to own our health.

“And the fuel for that is education,” Carroll continues. “And this is what today is about. This event takes place in the context of CrossFit's broader commitment to the ongoing education of our community members, affiliate owners and coaches, and healthcare providers who want to deepen their understanding and take full ownership of their health, and help others do the same.”

CHAPTERS
00:00-04:50 - A brand built on education.
04:52-08:07 - Measurability, transparency, and experimentation.
08:09-10:57 - Beyond the mechanics of the CrossFit methodology.
11:00-13:06 - A glimpse of the magic of CrossFit: Patti’s story.
13:07-20:24 - CrossFit is “a miracle of physiology and community.”
20:25-21:52 - Continuing CrossFit’s legacy of health education.

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CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most popular and effective training program for improving health and performance. CrossFit, LLC is the leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 155 countries. CrossFit, LLC also directs the CrossFit Games season, the world’s largest participatory sporting event, which, in 2023, had over 320,000 participants from over 180 countries who all competed for the title of Fittest on Earth®.

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