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As an artist, you are probably aware that not every one of your fans is alike. But did you know that your fans go through four stages of music fandom? And that how you handle your audience at each stage of their fandom can make a HUGE difference in how sustainable your music career will be.

In today’s video, Disc Makers CEO Tony van Veen discusses:

- What is the music fandom funnel (and why is it a funnel)?
- What are the four stages of fandom your music listeners go through?
- Why some people you think are your fans actually aren’t.
- What you need to do to optimize for each of the four stages (and make more money from your music).

The bad news is that most artists don’t optimize their behavior to make the most of their fans at each stage. The good news is that it’s remarkably simple to drive more revenue from your music… if you know what to do.

We think you’ll find this one worthwhile. Happy watching.

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