Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven’t seen Patel on social media, he’s the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue.

In this episode, you’ll learn:
How to generate leads using referrals
Why Neil believes “growth at all costs” is wrong
How to prioritize profitability in your business
That giving away a free product works
How to make marketing financially viable
Patel’s AI tools for data and content production
Why AI isn’t a magic solution to business problems
What’s difficult about implementing AI
And much more marketing and AI advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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