This session was part of SXSW’s Partner Programming at SXSW 2024.

The boundaries between digital and traditional entertainment have become increasingly blurred. This is widely due to the importance of building a strong social presence while curating dedicated communities. Digital and traditional talent utilize these digital communities to build businesses and launch brands. These communities subscribe to newsletters, download weekly podcasts, engage with content across social platforms daily, and consume the overall brand. In this panel, you will gain insight from the minds of brand builders. A 4x Emmy-award winning entertainment journalist, a culinary trained chef and business owner, and a published author and comedian who have each built respective and loyal audiences that support their content and ever-growing businesses across digital and beyond.

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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