Why do we love music from our youth so much?
Alex Kokhan Alex Kokhan
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 Published On Apr 10, 2024

Childhood and adolescence are the periods of life that are remembered best, and therefore the melodies heard at that time are more strongly deposited in the head. In every generation there are those who are sure that when they were teenagers, music was much better. This happens because the songs heard in youth are more closely associated with vivid memories and experiences than others. People are interested in the music of youth because of the memories it can evoke.
With age, all human organs, including the brain, begin to degrade. As a result, mental abilities deteriorate and dementia develops. However, there are various ways that can slow down the aging process of the brain and maintain normal cognitive functions even in very old age. During thoughtful listening to music, gray matter volume increases in four areas of the brain responsible for high-level cognitive functions. It is natural that this effect is higher among those who compose music than among those who simply listen.
After thirty years, a person stops looking for new music, preferences and needs become ossified, it also seems like political beliefs, taste preferences, brands of equipment, places to relax. Nowadays, a significant part of the people at rock concerts are not young people at all, but people who were young twenty years ago. One of the most common reasons why people stop listening to new music is because there is too much of it. The second reason is that many people simply do not have enough time to search for music due to work and family.

I wanted to make the video as saturated with nostalgia and shades of the past as possible, including color correction.
In the video there is another object of my creativity, a women's T-shirt, in an unobtrusive form:
https://alexkokhan.com/products/women...

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