Randy Hetrick, CEO of OutFit, shares his journey from being a Navy SEAL to building TRX into an $85 Million company and subsequently launching OutFit, an outdoor mobile fitness services franchise system.

Takeaways
OutFit is an outdoor mobile fitness service that operates out of customized vans.

The franchise opportunity provides a low-cost entry into the fitness industry with low overhead and flexibility in business model.

The OutFit app and technology platform streamline operations and member experience.

Franchise owners can choose their territories based on demographic analysis and have the opportunity to build incrementally.

OutFit aims to become the dominant player in the outdoor fitness space.

Chapters
00:00
Introduction
01:10
Randy Hetrick's Background
07:42
Introduction to OutFit
09:37
Franchise Opportunity in the Outdoor Fitness Space
13:24
The OutFit App and Technology
15:03
Programming and Personal Training
16:32
Venues and Community Engagement
20:34
Why OutFit is a Great Franchise Opportunity
22:54
Territories and Ideal Franchise Owners
25:11
Costs and Financial Performance
28:27
Closing Remarks