Quant UX and Marketing Research

AI in Marketing Research: Expert Panel Discussion

A Discussion with Conjoint Analysis Legend, Seenu Srinivasan

Conjoint Analysis for Beginners

Discover Update January 2024

MaxDiff at Blizzard: Applying MaxDiff Methodology to Gaming (and more)

Getting Sample Size Right: What they didn’t teach you in school

Aligning Customer and Internal Priorities Using MaxDiff

Creating a Custom Conjoint Simulator in Excel

Defending Yourself Against Bad Data: Strategies to Assess and Improve Data Quality

Discover Update October 2023

MaxDiff Best Practices

Tips & Tricks of Key Driver Analysis

Understanding and Running Situational Choice Experiments

Scripting

Intro to Dynamic Lists

Conjoint Analysis from Beginning to Recommendations

Discover Showcase

Skip Logic

Conditional Pricing

The Science and Process of Segmentation

Using Choice-based Techniques to Segment Customers

Creating a Choice-Based Conjoint Exercise

Introduction to Discover

Pricing Research Techniques

Manage Sawtooth Software Subscriptions

Prohibitions in Conjoint Designs: Embrace the Possibilities, Avoid the Peril!

How to Ensure Good Quality Data in Conjoint Analysis: The Root Likelihood

Unlocking the Potential of MaxDiff

Highlights from the 2022 Sawtooth Software Conference