Operating A Second Business Name Under A Corporation | Trade Name Registrations
Ontario Business Central Ontario Business Central
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 Published On Mar 22, 2023

Are you a savvy business owner with eggs in more than one basket? Clearly, you’ve set yourself up for success. Now, all you need to do is make sure that your smart investment is properly and conveniently structured.

Did you know that even with just one corporation, you can operate several business activities? In this video, we’ll provide a complete guide to registering multiple trade names under one corporation for each of your business activities. Essentially, this means you’ll be operating several businesses under the umbrella of one parent corporation.

Also known as an “operating-as” or “doing-business-as” or “DBA” name, a Trade Name allows you to operate each business activity with its own unique name that closely reflects what you do. Let’s say your corporation name is OBC Enterprises 123. It has numbers and isn’t very informative, so it sounds like a general enterprise corporation. You can use Trade Names to distinguish each aspect of the corporation and use each name for promotion, setting up multiple locations, and operating different business activities. This means you can set up Trade Names such as OBC Business Services, Toronto Business Services, and more!

You can think of Trade Names as individual business registrations. Just keep in mind that it’s not the same as incorporation, so a Trade Name alone isn’t legally protected from other entities that may want to use the same name.

Before registering a Trade Name, you need to make sure that it’s original, not currently in use, and hasn’t been trademarked yet. Our team here at Ontario Business Central can take care of that. When you work with us to incorporate your business and register a Trade Name, we can do a NUANS pre-search to screen the market for any similar names that have already been registered and possibly even trademarked in Canada.

We’ll help you make sure that your Trade Name is unique and free to use, so you can guarantee that it’s informative, aligned with your business activity, and easy to remember for customers. And most of all, we’ll also make sure that your Trade Name registration is fully aligned with your business’ incorporation, so they’re legally connected.

Ontario Business Central can handle the entire Trade Name registration process for you. We’ll just need a few details from you, including:
-Tradename to be registered
-Business activity description for the tradename
-The corporate name and number of the parent corporation
-The address of the corporation
-The jurisdiction or where the Trade Name business will operate
-The location and exact address for the tradename registration.

Once we have this information, we can proceed with your Trade Name registration, including the NUANS pre-search.

With Ontario Business Central helping you every step of the way, you can ensure that your Trade Name registration proceeds smoothly. Our team will compile all of the necessary documents and manage the entire process, including the incorporation. Ontario Business Central has over 25 years of experience and has worked with hundreds of thousands of satisfied clients across Canada. With our expert help, you can operate your business activities hassle-free.

Learn more about registering Trade Names in our video. And browse https://www.ontariobusinesscentral.ca... for comprehensive resources on incorporating your business and launching Trade Names for each of your ventures. Don’t forget to subscribe to Ontario Business Central to watch the latest videos.

Was this video helpful? Watch more from Ontario Business Central:

NUANS Reports - Business Name Search and Preliminary Search -    • NUANS Reports - Business Name Search ...  
Incorporating A Business in Canada - Corporation Canada -    • Incorporating A Business in Canada - ...  
Changes To Your Ontario Incorporation -    • Changes To Your Ontario Incorporation  

Need help incorporating your business and selecting a Trade Name? Contact Ontario Business Central today to get started.

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The information provided in this video is specifically designed for assisting those who are looking for general incorporation details and in no way shall be considered as legal or accounting advice.

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