In this Google Analytics Tutorial, we explain that a Google Analytics tracking ID is a unique identifier used by Google's analytics service to distinguish your website's traffic (or mobile app, or other things Google calls a "property") from others. When you set up a Google Analytics account for your website, a tracking ID is automatically created.

To be clear, a Google Analytics Tracking ID, is officially called a "Google Analytics Measurement ID". Google Analytics Tracking ID, Measurement ID, Google Analytics Code, Google Tracking Code, Analytics Code, can usually just be considered as the same thing.

Because of Google Analytics Measurement ID will be on every page of your website, Google will be able to track how users interact with your site. Google can tell what page a visitor first hit on your site and which page they left from, they can tell how long they stayed on a given page and if a a person clicked on anything on the page.

Google then makes this information available to you on a free and easy to use website https://analytics.google.com . That site will Show the results from your Google Analytics tracking measurement ID and allow you to see both detailed and summarized data about how visitos interact with your website.

0:00 Intro
0:25 What is a Google Analytics Tracking Measurement ID
1:38 How To Find Google Analytics Tracking Measurement ID
2:53 Add Google Analytics Measurement ID To WordPress Site
4:40 What is AMP?
4:58 Add Google Analytics Measurement ID To AMP WordPress Site
5:44 Add Google Analytics Measurement ID To HTML / ASP Page
6:33 Outro