This video shows you how to run a conjoint analysis in SPSS. long the way, it also touches on:
1. the orthogonal plan
2. the cards used in a conjoint study,
3. the syntax used to run the analysis

To learn how to read the output, please on the next video here:

If you are new to conjoint analysis, you can learn how to create an orthogonal plan by generating the orthogonal design in SPSS. The video is here: https: //   • How to Generate Orthogonal Design in ...  

Cheers,