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Harvard asked him to create their course and Microsoft asked him to write their book. In this video, Dr. Winston discusses how to do a conjoint analysis using Excel. Conjoint analysis is a survey-based statistical technique for measuring the value that consumers place on features of a product or service.

If you like this video, it comes from his Excel 2019 book, you can get it here:

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*Dr. Winston created the course for Harvard, but is not affiliated with the university.

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