Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered through eras of defeat. Now, he’s helping lead two startups tackling our world’s greatest challenge–climate change. So, if you’re facing rock bottom in your business, Pedersen knows how you feel. In this episode, he’ll share how he emerged stronger through the darkest moments of his career.

Listen to Nathan and Brad discuss:
Why his childhood business was perfect
How he got through bankruptcy three times
Learning from his mistakes to form anti-goals
The circle of control for founders
The 40/70 decision-making principle
Why AI won’t change human behavior
Why starting over is a good thing
The courage flywheel
Why an airport delay led to Pela
Creating a $9 million crowdfunding campaign for Lomi
And much more advice on failure…

✅ Introducing foundr+, the only membership you need to build your business. With foundr+, you'll get access to: world-class instructors, proven frameworks & a likeminded community. Signup now: https://foundr.com/foundrplusyt
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